Evaluate and Choose Best Distribution Models


     As with most issues when entering the China market, there is no perfect solution, and each brand must create the model that best fits its brand identity, opportunity, and risk profile.


      Since Nike as one of first western companies to develop stores in the mid-1990s partnered local entrepreneurs like Wu Jian Guang, retail distribution in China has developed largely through the proliferation of single-brand stores.


      As the retail landscape changes and e-commerce continues to grow in China, there are more and more alternative models to target the rapid growth of China's smaller cities.


      CarinaLi Group will help you evaluate and choose the best models to expand your presence in China from first-tier markets all the way to fifth, sixth, and seventh-tier markets.