Ecommerce - Online is the New Offline


     As China's e-commerce market continues to expand, we can help brands to develop their own online offerings - either via your own websites or through top e-commerce platforms, such as Alibaba's Taobao, 360buy, and Vancl's V-Mall, or niche online malls such as youth fashion site Yoho.


      China's consumption power skews significantly younger than in other markets - even in the high-end segment. Of China's high end product consumers, 73 per cent are under the age of 45, and more than 45 per cent are under the age of 35. These young consumers are more digital and mobile savvy than their Western counterparts: 60 per cent of Chinese consumers say that the internet is their primary source of information on international goods.


      Embracing e-commerce allows brands to maintain control of brand image and provides a low-cost method to directly engage consumers in lower tier markets. But given the relatively recent market-entry of most global brands, Chinese consumers are still learning about their products and need to touch and feel. Physical retail presence resonates more deeply with consumers as a brand introduction.


      For companies that choose to operate branded e-commerce stores on online platforms such as Taobao, traffic and growth patterns are in their favour, but brand experience and look-and-feel is sorely lacking. This is problematic, given the high percentage of new sofisticated customers in China, and explains the dearth of luxury brands on Taobao. However, we can artfully leverage the platform for free brand advertising, like Lamborghini.


      For companies that choose to operate their own e-commerce platforms, brand experience can be tightly controlled. To achieve the best results they must generate their own traffic - which is increasingly costly - Whatever your business, we cordially invite you to join us, and see what CarinaLi Group can do for you. E-mail: